Al-Futtaim appoints Katib Belkhodja as Customer Centricity Director

Al-Futtaim Automotive has appointed Katib Belkhodja as the automotive group’s Director of Customer Centricity.

A newly established function, the role has been created to adopt a more customer-centric business approach.

As a part of his new role, Belkhodja will report directly to the President of Al-Futtaim Automotive and will be responsible for the development of the group’s customer-focused business strategies, which include building the brand power, improving customer experience, and boosting digital sales.

He will also see to the implementation of Al-Futtaim Automotive’s marketing, PR communications, and digital transformation segments.

His role as the Customer Centricity Director includes overseeing the development of brand content and storytelling, and data science, across the company’s portfolio of products and services.

Belkhodja will also lead the charge in adoption of digital technologies within the showroom and setting new processes in place to generate  insightful customer feedback at all stages, from call centres to digital bookings to the final sale.

On his appointment, Katib Belkhodja said,“I am thrilled to be leading the new Customer Centricity department, a natural extension of our customer-driven business approach, firmly reaffirming Al-Futtaim Automotive’s unwavering commitment to putting our customers first.

In today’s competitive landscape, where personalised and curated customer experiences are critical to brand success, we embrace the responsibility with great enthusiasm.

My mission is to redefine the brand experience by seamlessly integrating digital innovations with a profound understanding of our valued customers.

With a wealth of customer insights gathered from diverse touchpoints, we are dedicatedly working towards delivering a truly ‘connected customer experience’ – from the initial interaction through our compelling marketing campaigns, to engaging showroom or e-commerce experiences, and culminating in the unforgettable moment when they drive away with their dream vehicle.”

Belkhodja holds more than 15 years of experience within the automotive industry, having worked with OEMs, major dealerships, automotive digital platforms and served as the Marketing Director of Al-Futtaim Automotive before his appointment as the Customer Centricity Director.