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Airbnb crafts gorgeous train ride, delivers ‘Belong anywhere’ message

Airbnb has launched a global campaign that takes viewers on a train journey through a handcrafted miniature world — in a video produced in a single, continuous shot without computer graphics. The video campaign sets out to educate viewers about Airbnb, portraying the world as small and encouraging people to explore and discover. The journey also features real Airbnb listings based on actual ‘superhosts’ who use the service.

Credits

Client: Airbnb

Agency: TBWA Singapore

CDs: Gary Steele, James (Jexy) Holman

ECD: Edmund Choe

AD: Nuno Pestana Teixeira
ACC team: Nirmalo Wilkes, Joyce Wong, Neha Sethi

Set production: Cirkus

Co-directors: Christian Greet, Norma


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