Egyptian commercial bank, Arab Investment Bank (aiBANK), has undergone a comprehensive rebrand, emerging with a new identity as Bank NXT. This transformation not only brings a change in the bank’s name and logo but also represents a strategic restructuring to better serve its customers and target new segments of the market.
Tarek Kabil, Chairman of Bank NXT, emphasized that the rebranding goes beyond aesthetics. “The rebranding exercise is more than just a change of name and identity. It symbolises the quality of the new offerings we plan to introduce, aimed at targeting new customer segments,” Kabil said. The bank’s goal is to establish itself as one of the top ten banks in Egy
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