Egyptian commercial bank, Arab Investment Bank (aiBANK), has undergone a comprehensive rebrand, emerging with a new identity as Bank NXT. This transformation not only brings a change in the bank’s name and logo but also represents a strategic restructuring to better serve its customers and target new segments of the market.
Tarek Kabil, Chairman of Bank NXT, emphasized that the rebranding goes beyond aesthetics. “The rebranding exercise is more than just a change of name and identity. It symbolises the quality of the new offerings we plan to introduce, aimed at targeting new customer segments,” Kabil said. The bank’s goal is to establish itself as one of the top ten banks in Egypt in terms of return on equity and return on assets over the next five years.
This significant transformation follows a two-year collaboration with branding experts, resulting in a fresh corporate identity designed to resonate with both existing and potential customers. Tamer Seif, CEO and Managing Director of Bank NXT, highlighted that the rebrand is a key component of the bank’s commitment to providing a streamlined, customer-centric experience.
Want to stay updated on the latest within Saudi Arabia’s sports, entertainment, tourism, and digital marketing spheres? Would you like to network with top brands and government leaders within the industry?
Book your seat for the Campaign Saudi Briefing 2024: Media and Marketing to be held on the 17th of October at the Sheraton Riyadh Hotel & Towers.
“This transformation represents a comprehensive overhaul of our services, ensuring both speed and precision in delivery. We are committed to executing our strategic plans while adapting to the shifts in local and global economies,” Seif said. He added that Bank NXT is focused on modernising its operations to remain at the forefront of the changing financial landscape.
“Our new identity reflects our future aspirations and long-term goals. We have successfully expanded our geographical footprint and embraced digital transformation, ensuring that we remain adaptable in today’s fast-paced world,” Seif said.
The rebranding not only reflects the bank’s commitment to customer satisfaction but also symbolises a shift towards growth, digital innovation, and tailored solutions for individuals, small businesses, and corporate clients alike. “This change is designed to support our ambitions for growth and development, while also promoting positive economic contributions,” Seif added.
Bank NXT is committed to further investing in human capital and digital infrastructure to enhance customer service and fulfil shareholder ambitions. The bank also aims to strengthen its competitive edge by providing fast, innovative, and personalized financial solutions.
The rebranding also aims to reflect Bank NXT’s dedication to align its growth with Egypt’s evolving economy.
“Since the significant changes in our shareholder structure in 2021, coupled with the infusion of new capital, Bank NXT has shown an impressive ability to adapt to the changing landscape of the Egyptian banking sector. We are pioneering tailored solutions that align with the aspirations of our customers, not just meeting expectations, but exceeding them,” said Karim Awad, Group CEO of EFG Holding.
H.E. Dr. Rania Al-Mashat, Minister of Planning, Economic Development, and International Cooperation, and Chairperson of the National Investment Bank and the Sovereign Fund of Egypt (TSFE), “This initiative is an integral part of our vision to create opportunities for the private sector while maximising the value of state-owned assets. It aligns with the objectives outlined in the State Ownership Policy Document, which aims to boost economic growth across Egypt.”
