In our digital age, attention is increasingly becoming a valuable commodity. Social media platforms, advertising, and content creation all compete for people’s attention.
While technology has facilitated connections in many ways, there’s also a recognition of its limitations in fostering genuine intimacy.
The shift from attention to intimacy reflects society’s needs for more meaningful connections in an increasingly digital and fast-paced world.
Rebecca Bezzina, CEO EMEA at R/GA and Nicholas Pringle, Chief Creative Officer at R/GA EMEA spoke to Campaign Middle East at Dubai Lynx about developing new brand experiences through the use of Generative AI.
What do you think brand
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Tags:R/GA
