by Sachi Ediriweera, senior experiential designer, VMLY&R Commerce
In mid-August, The Atlantic published a newsletter which sent the online art community into a frenzy. Inserted between the paragraphs of text was an illustration, which is quite ordinary. However, it was the credited artist who raised eyebrows–the small text underneath the image read “AI art by Midjourney”. It wasn’t the alias of yet another elusive artist or an art collective, but the namesake of an Artificial Intelligence algorithm which had gained recent popularity for generating art based on text prompts–or as it’s been called now: AI generated art.
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