Mohit Lodha, Founder of Takumi AI.Everyone is asking whether AI will ruin advertising. I think that is the wrong question. Bad advertising was already everywhere. AI just made it faster. That is why the debate around AI-generated ads has become so emotional.
The industry has turned it into another binary argument: human versus machine, craft versus automation, soul versus scale. But advertising has never been that simple.
Coca-Cola’s AI-generated Holidays Are Coming work became the perfect lightning rod. Some viewers felt it lacked warmth. Others called it soulless. But I don’t think the reaction was really about AI. It was about memory. Coke was not just remaking an ad. It was touching a cultural ritual. And when a
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