From left, Ibrahim Hasan, Regional Head, McCann Content Studios MENAT; Ahmed Nour, Head of McCann Content Studios – UAE; and Tarek Ali Ahmed, Managing Director, FP7 McCann UAE.McCann Content Studios, part of FP7 McCann MENAT, has appointed Ahmed Nour as Head of McCann Content Studios – UAE, reinforcing the agency’s commitment to driving social and influencer first growth and innovation across the market.
With more than a decade of experience across global agencies and corporations, Nour brings a well-rounded view of the industry, spanning data, strategy, social and account management.
He has led major campaigns and managed complex digital mandates for clients including Lexus, IKEA, McDonald’s, Toyota, Emirates NBD, Global Village, Mercedes, Samsung, and Riyadh Air.
In his new role, Nour will lead the studio’s social operations across the UAE, overseeing strategy, delivery, and team leadership across a diverse portfolio of high-growth and multi-market clients, including OnStar, Hyundai, Bolt, Unilever, Shark Ninja, Masafi, among others.
His focus will be on delivering platform-native, culturally relevant, and performance-driven content that is built to scale across platforms and borders. He will also play a key role in driving integration across creative, influencer, and data teams to ensure best-in-class execution and innovation across all touchpoints.
Commenting on his appointment, Nour said, “I’m grateful to return home to MCS. Having seen this division’s growth from both inside and out, I can say with certainty there’s no place I’d rather be. MCS has always been a step ahead when it comes to social thinking, and I’m excited to shape what’s next, for our clients, our teams, and the market,”
Ibrahim Hasan, Regional Head, McCann Content Studios MENAT, added. “To be frank, this isn’t a comeback, it’s a continuation of a story we never wanted to pause. Bringing Ahmed back is more than a reunion; it’s a deliberate investment in the right talent, the right culture, and the right future. He embodies the DNA of creativity, collaboration, and passion for content that helped start the spark of our growth two years ago. With him at the helm, we’re building the next chapter of what MCS will be able to do in UAE and the region.”
Globally and regionally recognised for creating culture-powered content, building brand love, and driving measurable business outcomes and with operations scaling year on year – MCS partners with some of the most ambitious brands in the region, delivering work that is insight-led, influencer-powered, and built to scale across platforms and border.
Tarek Ali Ahmed, Managing Director, FP7 McCann UAE, said,“Social is at the heart of how brands connect today, and we’re investing in the right talent to keep raising our game. Having Ahmed back with us feels both exciting and familiar. He knows our culture, shares our ambition, and will play a big role in continuing the growth of our social offering.”
Positioned at the intersection of creativity, culture, and commerce, McCann Content Studios is designed to meet the demands of today’s fast-moving content environment — delivering real-time storytelling, smart influencer partnerships, and performance-led content tailored to platform behaviours.
Agile, adaptable, and built for now, the studio helps brands stay relevant while navigating complexity with speed and precision. With a growing portfolio of regional and global brands, McCann Content Studios is not just responding to content demands, it’s shaping the future of how brands connect in the GCC and beyond.
