Ahmad Abu-Zannad, award-winning author and advertising strategist launches his third book titled “Adman vs. Chomsky”. In his newest release, Ahmad boldly challenges Dr. Noam Chomsky’s criticism of advertising which states that the prime task of the advertising industry is to ensure that uninformed consumers make irrational decisions. Ahmad takes a stand against the growing negative perception surrounding the ad industry and how it has become the common scapegoat to most of what’s wrong in our modern lives, therefore, Ahmad invites us to look at advertising from a positive perspective, while providing a compelling discourse on the impact and power of ads in today’s world. Through
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
