Marketing strategists from around the globe have shared what they feel are the top challenges and key opportunities that need to be addressed, as budget cuts and generative AI continue to disrupt the discipline.
They are now looking for opportunities to demonstrate their value, according to The Future of Strategy 2024 report released by the global authority on marketing effectiveness WARC, which surveyed more than 1,148 marketing strategists worldwide – a majority of which are agency-side.
Lena Roland, Content Director, WARC Strategy, said, “Our annual Future of Strategy report acts as a temperature check for how strategists are feeling about the state of the discipline. The report
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