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Anup Oommen
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Agency marketing strategists worldwide vent about top challenges

Anup Oommen
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Lena Roland, Content Director, WARC Strategy, said, “Our annual Future of Strategy report acts as a temperature check for how strategists are feeling about the state of the discipline."

Marketing strategists from around the globe have shared what they feel are the top challenges and key opportunities that need to be addressed, as budget cuts and generative AI continue to disrupt the discipline.

They are now looking for opportunities to demonstrate their value, according to The Future of Strategy 2024 report released by the global authority on marketing effectiveness WARC, which surveyed more than 1,148 marketing strategists worldwide – a majority of which are agency-side.

Lena Roland, Content Director, WARC Strategy, said, “Our annual Future of Strategy report acts as a temperature check for how strategists are feeling about the state of the discipline. The report


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Tags:agencyagency strategistsAIArtificial IntelligenceBudget cutsChallengescore skillsCustomer ExperienceLena Rolandmarketing strategistsopportunitiesskills gapstrategistsstrategy bubbleSurveyThe Future of Strategy Reportunderstand the customerundervaluedWARCwhole strategy thinking
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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