Etihad Rail, the UAE’s federal railway operator, has called a pitch for its creative advertising business.
The Abu Dhabi-based governmental body has sent out an RFP to an undisclosed number of advertising agencies. The brief is understood to initially cover creative exhibitions and events in order to inform the public about the project, with more traditional above-the-line, below-the-line and online campaigns following as the physical railway infrastructure nears completion in a few years.
The pitch follows on from Etihad Rail’s unveiling of its corporate brand identity on 23 March in the UAE capital. The identity was designed by the Dubai and Abu Dhabi offices of independent branding
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Tags:Etihad Rail
