How have Saudi consumers evolved in recent years?
Saudi consumers have undergone notable changes, becoming increasingly diverse, tech-savvy, and focused on obtaining value for their spending.
With the emergence of a burgeoning middle class, there’s a heightened desire for products and experiences that resonate with their aspirations.
While traditional values remain significant, consumers are also influenced by global trends, expecting brands to engage with them on a personal level by integrating cultural elements with contemporary styles.
The Covid-19 pandemic has further accelerated the transition to online shopping, compelling businesses to bolster their digital presence.
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