Earlier this month, Campaign Middle East attended Adidas’ first regional runway show held at the Financial Plaza within the King Abdullah Financial District (KAFD) business hub in Riyadh, Saudi Arabia.
The event aimed to elevate the Adidas brand in the Kingdom, showcase a collective commitment to empowering Saudi creative talent, and further enhance the adoption of sportswear attire through a co-branded sportswear collection.
Speaking to Campaign Middle East on the sidelines of the event, Bilal Fares, SVP and General Manager, adidas EMC, explained how the event fed into Adidas’ long-term brand positioning in the Kingdom saying, “Our partnership with Saudi fashion label, Kaf by Kaf
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Tags:abayasadidasadidas EMCAdvertisingAl Ahli SaudiAlNassrBilal FaresBloom SkyBrandBrand positioningbrand purposecelebrity collaborationscreativecreative marketingcultural garmentsCultureeSports World CupEventsexperiential marketingfashionFashion CommissionheadscarvesInfluencer marketingKaf by KafKawthar AlhoraishlocalisationmarketingMinistry of CulturepersonalisationSAFFSaudi 100 BrandsSaudi ArabiaSaudi focusSaudiFocusSportsSS25 Sportswear Collectionunisex clothes
