adidas has announced the appointment of Bilal Fares as general manager MENA (the Middle East & North Africa), effective 1 March 2022.
Fares will help drive the brand’s commercial initiatives and ‘Own the Game’ strategy across MENA with 51 countries.
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Fares originally joined the adidas team in 2018, leading commercial activity for Emerging Markets, based in Dubai. Most recently, Fares was operating as the VP of Transformation at adidas’ Global Headquarters in Germany.
Dave Thomas, managing direc
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