Adform, the global, independent, and fully integrated advertising platform built for modern marketing has released ID Fusion – an advanced engine built to help marketers future proof their campaigns in a first-party ID world. The first of its kind to activate both first and third-party IDs, ID Fusion successfully accesses the 50% of users hidden on devices, browsers, and channels that do not support third-party cookies.
Campaign results with Adform clients have shown:
+120% increased net reach
-60% reduction in media wastage
3x increase in average conversion rate
Following the launch of Adform FLOW in 2020, a platform that took three years to develop, ID Fusion bridges first and
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