Lemma, an independent Supply Side Platform (SSP) for large format ads, partnered with Kuwaiti DOOH company Ad Zone Global for its digital OOH screens in Kuwait. The Lemma and Ad Zone Global partnership will enable programmatic advertisers to trade DOOH inventory via global Demand side platforms alongside other programmatic campaigns.
The new offering will give advertisers greater flexibility and control over their DOOH campaigns, allowing them to reach their target audience more effectively. Through the integration, Ad Zone Global can now instantly link its screens to programmatic demand worldwide, boosting revenue and giving clients better access to reach their target markets effective
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