Ad agencies: champions of Dubai’s circular economy
It’s the year 2040. You wake up in a city where every business, ad agency, and brand work together to ensure nothing goes to waste. Resources are reused, products are built to last, and sustainability isn’t just a buzzword – it’s just how things are done.
In Dubai, a city known for reinventing itself, this new circular economy thrives, and advertising agencies are in the thick of it, shaping communication in this bold, new net-zero world.
But how exactly do ad agencies fit into this picture? And what changes can we expect to see in how we consume, how brands oper
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