By Oliver McAteer
Accenture is buying Droga5, the consultancy has confirmed.
The New York-based agency will become part of Accenture Interactive in a bid to boost its capabilities as an experience agency able to design, build and run customer experiences that grow brands and businesses.
“The future of brand building is not just about creating great ideas; it’s about creating great experiences,” said Brian Whipple, global CEO of Accenture Interactive.
“We’re excited to work with David Droga and his team of brand strategists and creative minds to further our ambition to improve the full human experience with brands. As we celebrate the 10-year anniversary of Accenture Interactive, join
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