Public service broadcaster and media company Abu Dhabi Media announced the appointment of regional subscription video on demand (SVOD) service, Starzplay to exclusively handle the advertising sales and commercial services for its media brands’ portfolio.
As part of the long-term deal, Starzplay, supported by its shareholder E-Vision, will manage Abu Dhabi Media’s commercial and advertising deals for the entire portfolio across the general entertainment fields, including TV channels, radio, digital and publishing, across the MENA region and beyond. The partnership supports complete flexibility and transparency to Abu Dhabi Media in advertising sales.
Abdulraheem Alnuaimi, general mana
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