ABG has released the Ethical Guidelines for Gender Portrayal in Advertising & Marketing Communication to advance gender equality and women empowerment in the UAE. The guidelines aim to provide direction to drive cultural change and inspire gender equality while balancing traditions and cultural sensitivities with the use of progressive communication in the UAE. This guidance discusses unconscious biases and how to avoid reinforcing harmful stereotypes.
The guidelines have been created by a group of industry female experts including Sally Tambourgi, creative director at JWT Dubai; Noura Al-Sarraj, deputy MD at Weber Shandwick; Priya Sarma, sustainability manager at Unilever North Afr
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