Tarek Abdalla, Google’s regional head of marketing, is to take over as the chief executive officer of MediaCom MENA.
The marketing veteran will take up his new position in January, replacing former CEO Nick Barron, who parted company with the agency at the beginning of October.
Abdalla will be tasked with ensuring the agency’s clients benefit from best practice across the MediaCom network while continuing to grow local capabilities and strengths. He will also be responsible for creating additional value and driving advantages for advertisers through technology, digital, data and partnerships with media, entertainment and sports rights owners.
“Tarek has an incredible record of build
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