Pandemic stress, anxiety and burnout have weakened people’s resilience, heightened their need for self-care and happiness and changed how they frame wellness for good.
Wellness used to be defined as a state of good health, being active or eating nutritiously but has transformed into a more holistic idea of resilience, harmony and purpose.
Some 80% of consumers said they are prioritising wellness beyond health and food, according to The Wellness Gap Report from Ogilvy Health.
The report showed 52% of consumers expect cars, banks or airlines to offer wellness options, 75% said brands could do more to make wellness easier for their customers to achieve and 73% expected them to embrace wellness a
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