With clients expecting more bang for their production buck, are production companies ready to up their ante?
The existing production model happening in silos, independent of the agency that conceptualised the video, could be suboptimal for the client that commissioned the job. Clients today are looking not just for their budgets to work harder, but also to ensure more unity in the work, with nothing lost in translation from agency to production house.
Some production companies are already ahead of this learning curve. “Our integrated model is already working for clients,” says Sagar Rege, director at Liwa Content.Driven. “With in-house production capabilities, carefully nurture
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