Apple pulled off the gangster move in corporate positioning last week. It cast a deathly shadow not only over rival Facebook/Meta but also Snap, Pinterest and Twitter, all of which have seen big declines in their stock price since the start of this year.
And it is likely to change digital advertising forever. It could even be the end for programmatic advertising.
Here in the West, if you want to buy a smartphone, for instance, there are many to choose from. And, whisper it, they are all the same.
But Apple’s iPhone has managed to enjoy stratospheric success by positioning itself as a luxury product. Apple is the only smartphone firm to command luxury profit margins – as high as 40% – f
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
