By Nikita Phulwani, founder and managing director at By Niggi Marketing Management
Influencers have become crucial stakeholders for brands and are impacting marketing budgets across the board. It is unsurprising that the influencer marketing industry is set to grow to approximately $21.1 billion in 2023.
I truly believe that influencers should be looked at as a new wave of accessible celebrities. It will be more crucial now, more than ever, to be open to melding the lines where influencers can be involved in marketing campaigns from the get-go and not an afterthought.
Here are some key things to remember to maximise your next influencer campaign:
CHOOSE INFLUENCERS BASED ON OBJECTIVES
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