Over the past three years, the business of marketing has drastically changed. In addition to evolving technology and digital platforms, audiences’ appetite for content has also evolved amid their changing socio-economic and lifestyle circumstances. In the hospitality and travel industry, fluctuations have been par for the course with travel bans and restrictions heavily impacting the ways in which companies communicate, create and engage with audiences.
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A flexible, consumer-centric approach
Gone are the days when marketers could plan a year
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