Ali Ali, creative director of Elephant Cairo, talks about this year’s Cannes festival and winning two Lions
Well, it was an unforgettable week. The 57th Cannes Lions International Advertising Festival was good for the region and groundbreaking for Egypt. We haven’t won a single Lion (nor a TV shortlist) in 56 long years. My silver lion in 2008 was won for the UAE, which, as an Egyptian, felt quite incomplete. And suddenly, just like that, we get four Lions – two for Elephant and two for Leo Burnett Cairo.
We wanted to win big with Lika Gum this year, but the print work was outstanding and the print jury incredibly tough. I can’t say the same about the outdoor jury, though. They wer
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Ali, congrats. It was indeed a great result for you and the team – and a well deserved one with some outstanding work. And I couldn’t agree more about the commercialisation of the entry process. They seem to be adding more and more categories which definitely overlap. Great for the organisers, confusing for entrants.