AdvertisingCreativeFeaturedMarketingThe Work

A little break is all you need, reminds KitKat

Publicis Middle East launches the first phase of KitKat's new campaign in Iraq

Nestlé’s chocolate brand KitKat has rolled out a new campaign to engage with Middle Eastern consumers.

The campaign features common situations people encounter such as receiving online orders that are two sizes too small, enduring the relentless noise of a vacuum cleaner on your precious day off, and experiencing the occasional mishap at the barber resulting in a less-than-desirable haircut.

In collaboration with Publicis Middle East in Dubai, KitKat has launched the initial phase of the campaign in Iraq to engage with the local audiences and Middle Eastern consumers through their humor and culturally relevant campaign.

The campaign’s films are dispersed throughout digital and social channels with snappy shorts produced by GoodPeople and directed by Omar Shawky. It will soon be launched in in Morocco and other MENA nations.

For over 60 years, KitKat’s tagline, “Have a Break, Have a KitKat,” has continued to resonate and maintain its widespread recognition.

In 1957, Donald Gilles, at the JWT London advertising agency, introduced the iconic tagline, “Have a break, have a KitKat,” in London. This slogan from KitKat beckons individuals to take a break with their KitKat bars.

Watch the campaigns:

The Endless kisses

Nightmares at the barbershop


Senior Brand Manager: Ghaith Hamed

Brand Manager: Bishara Touckly

Chief Creative Officer: Rafael Augusto

Creative director: Mohamed Bareche

Senior Art Director: Mohamed Youssef El Naggar

Senior Copywriter: Hani Mohsen

Art Director: Raef Baskharon

Business Lead: Maya Khammar

Account Manager: Jean Pierre Deaibes

Head of strategy: Jala Fawaz

Head of Production: Shereen Mostafa

Senior Producer: Ahmed El Ruby

Production House: Good People

Director: Omar Shawky