Nestlé’s chocolate brand KitKat has rolled out a new campaign to engage with Middle Eastern consumers.
The campaign features common situations people encounter such as receiving online orders that are two sizes too small, enduring the relentless noise of a vacuum cleaner on your precious day off, and experiencing the occasional mishap at the barber resulting in a less-than-desirable haircut.
In collaboration with Publicis Middle East in Dubai, KitKat has launched the initial phase of the campaign in Iraq to engage with the local audiences and Middle Eastern consumers through their humor and culturally relevant campaign.
The campaign’s films are dispersed throughout digital and social channels with snappy shorts produced by GoodPeople and directed by Omar Shawky. It will soon be launched in in Morocco and other MENA nations.
For over 60 years, KitKat’s tagline, “Have a Break, Have a KitKat,” has continued to resonate and maintain its widespread recognition.
In 1957, Donald Gilles, at the JWT London advertising agency, introduced the iconic tagline, “Have a break, have a KitKat,” in London. This slogan from KitKat beckons individuals to take a break with their KitKat bars.
Watch the campaigns:
The Endless kisses
Nightmares at the barbershop
Senior Brand Manager: Ghaith Hamed
Brand Manager: Bishara Touckly
Chief Creative Officer: Rafael Augusto
Creative director: Mohamed Bareche
Senior Art Director: Mohamed Youssef El Naggar
Senior Copywriter: Hani Mohsen
Art Director: Raef Baskharon
Business Lead: Maya Khammar
Account Manager: Jean Pierre Deaibes
Head of strategy: Jala Fawaz
Head of Production: Shereen Mostafa
Senior Producer: Ahmed El Ruby
Production House: Good People
Director: Omar Shawky