“The blend of local knowledge, of the culture of Saudi Arabia and the importance of the Arabic language and protocol, aligned with an international outlook and the energy of youth can mean all the difference,” Alex Malouf says
Let me begin with a story: my father was in Saudi Arabia for almost two decades, and he would say two things about the country. Firstly, on its influence he’d laugh as he would say, “if Saudi sneezes, the Gulf catches a cold.” And on the ability to get things done, “If it was easy, everyone would already be here.”
The region’s public relations scene has already caught the bug. For the pa
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