Campaign’s Creative Faces to Watch 2023 – Jowana Al Hindi, Content Creator, BPG
Age: 25
Nominated by Darius LaBelle, President, BPG:
Jowana is not only the bright spot in many of our days, she is also key member of our social and content team – always with an innovative idea, a new trend to jump on, and value to bring to any process. In the short year she has been with us Jowana has taken content production by the horns and helps to create pitch-level ideation for BPG. She is constantly trying to learn and self-improve through photography courses, online certifications, and volunteering for the most interesting briefs. Her influence on our teams extends beyond social media.
Career highlights
In high school, I was crowned “social butterfly” because I’m a people person – and here I am years later, putting social at the heart of all I do. The power of a five-second video to inspire action and emotion fascinates me. This is a world of impact. I’ve had the pleasure to work with brands such as NEOM, Uber, DMCC and Shake Shack. I blend my knowledge of data insights and platforms with an eye for the quirky, cool, and creative. A career high was growing a client’s TikTok account from 0 – 150K followers in just three months. Hitting 20M+ views on social videos for an account I manage was also a very satisfying feeling. In the future, I look forward to growing my skills, learning from the best, and harnessing social media for greater impact.
Guiding principles
As babies, we took faltering steps, tripped, fell, and then ran. My personal motto is: “Fail, fail again, fail better” – a reminder to never fear new challenges. As a creative person, I believe failure is a necessary part of growth and success. I enjoy the journey as much as the destination.
Side hustle
The diversity of creation – across photography, videography, art, and fashion. My mother who designs Pal–estinian traditional wear has always influenced my love for craft and design. When I am not capturing pictures for social media, you can find me chilling with my dog Hachiko, or on the nearest football pitch. I believe in living life to the fullest.
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