From left: Jochen Bischoff, Committee Lead; Marie De Ducla, ABG Board Member and Co-Lead of the Advertising Business Group’s Influencer Marketing Committee.Influencer marketing in the UAE and Saudi Arabia has become a key driver of the digital landscape, with brands increasingly investing in influencer collaborations. However, as its impact grows, so does the need for greater transparency and accountability.
Recognising these industry shifts, the Advertising Business Group’s (ABG) Influencer Marketing Committee is comprised of industry leaders from TikTok, Google, Snap, Meta, Sociata, OMG, Vamp, InHype and more, represented by Jochen Bischoff, Marie de Ducla, Rasha El-Ghoussaini, Akash Nemani, Abed Agha, Anthony Nghayoui, Karl Mapstone and Jad Gosen.
This committee brings together key stakeholders – including brands, agencies and platforms –
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