Advertising Business Group (ABG) brings IPA advertising qualification programmes to MENA region

The Advertising Business Group (ABG) has partnered with the Institute of Practitioners in Advertising (IPA) in the United Kingdom to bring their global training offering to practitioners in MENA.

Incorporated by Royal Charter, the IPA’s role is to advance the value, theory and practice of advertising, media and marketing communications in the UK. Their highly acclaimed professional development programme has seen 30,870 delegates in 87 countries expand their understanding and skills in all areas and levels of the agency business.

ABG members will be able to have discounted access to a range of IPA qualifications ranging from the IPA Foundation Certificate, a comprehensive overview of the industry for new starters, to the IPA Excellence Diplomas in Brands and Business which prepare the brand leaders of tomorrow to move up to the next level of leadership.

Sanjiv Kakkar, Advertising Business Group (ABG) Chairman and EVP Unilever MENA said: “We are delighted to partner with IPA and bring their wide range of courses, and expertise to our region. Knowledge and capability building is a key pillar of the ABG, and we are committed to providing the MENA Advertising and Marketing industry with the latest resources and tools to create accountable and effective marketing. This partnership will go a long way in helping strengthen talent, growing the industry and raising standards.”

Louise Hinchliffe, Associate Director of Professional Development, IPA said: “As communication becomes increasingly globally interconnected, it is vital that learning and development is available to as many people as possible all over the world, so we can share expertise, language and experience to deliver better work for our clients and agencies. We are delighted to partner with ABG to roll out this opportunity to as many advertising practitioners across MENA as possible to help raise our collective game and further strengthen our industry.

ABG and the IPA are running an introductory workshop for members on Thursday, February 3, providing an overview of the training platform, alongside an in-depth look at effective effectiveness from IPA Effectiveness Essentials author and IPA Excellence Diploma in Brands co-chair Sera Holland.

To view all available qualifications to ABG members please visit the IPA website.