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Campaign Middle East
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Shantelle Nagarajan
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Private View by Memac Ogilvy’s Jon Marchant

Shantelle Nagarajan
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Memac Ogilvy's Jon Marchant shares his take on selected 'Work' from February in this month's Private View.

Jon MarchantJon Marchant, MENA Group President, Memac Ogilvy.

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.

This review of our ‘Works’ from January is by Jon Marchant, MENA Group President, Memac Ogilvy.

Sleepzone: In-Snore Coupons
The best sales promotions are both simple and playful and with “the louder you snore, the more you score,” Sleepzone is right on the money with a mechanic that is 100 per cent aligned to their brand. It makes for a thematic and humorous ecosystem of touchpoints – try the ‘Snore-o-meter’ to avail your ‘in-snore coupons’.  The only let down is the film execution which, for such


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Tags:creativeJon MarchantMemac OgilvyopinionPrivate View
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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