Saudi Arabia’s Jameel Motorsport, part of Abdul Latif Jameel, has partnered with Serviceplan Arabia to launch The Treeless Map initiative that merges gaming with environmental awareness.
Through a custom-built Fortnite map, which removes one of the game’s core resources – trees, the initiative highlights the devastating impact of deforestation and natural resource depletion.
Karim Mroueh, Head of Digital and Innovation at Serviceplan Group Middle East, said, “To align with Saudi Arabia’s climate goals – and Jameel Motorsport’s commitment to that vision – we wanted to turn gaming hours into learning hours. To connect with younger audiences, we had to meet them where they are and
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