Jeep Middle East has collaborated with entrepreneur and influencer Dina Zahran and her fashion and accessories brand, Dinzy, for a Mother’s Day campaign that highlights personalisation and self-expression. The campaign features a customised Jeep Wrangler 392 in Tuscadero Pink, merging the vehicle’s off-road capability with a lifestyle-focused design.
Jeep x Dinzy: A custom take on the Jeep Wrangler
The Wrangler 392, known for its powerful V8 engine and off-road performance, has been customised for this campaign with pink accents and subtle design modifications. Created in collaboration with MOPAR, The updates reflect Zahran’s personal style while keeping the vehicle’s core identity intact.
The collaboration was launched through a short film called A Love Letter to Adventure. Narrated by Zahran, the film draws parallels between motherhood and exploration. It reflects on the lessons learned through both experiences, emphasising resilience growth and the freedom to navigate life’s challenges. The message aligns with Jeep’s broader themes of independence and adventure.
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Jeep chose to partner with Dina Zahran for her distinctive creative voice and the personal story she brings to the campaign. As both a mother and entrepreneur, she connects the themes of adventure and family, aligning with Jeep’s brand ethos.
“As a mother and founder of a fashion brand built on individuality, Dina infused the Wrangler with meaningful custom touches that reflect her identity, her connection to family and the same sense of freedom and purpose that defines Jeep,” shared the brand.
“The collaboration celebrates the parallel between the adventures in life and adventures on the road, speaking directly to a generation of women who embrace both with boldness and authenticity.”
Expanding Jeep’s lifestyle positioning in MENA
Jeep continues to expand its brand positioning beyond off-road communities, using collaborations like this to engage with a wider audience. By working with regional influencers and focusing on cultural moments such as Mother’s Day, the brand is integrating lifestyle elements into its marketing strategy while maintaining its core themes of adventure and individuality.
This campaign reflects Jeep’s ongoing efforts to connect with consumers in new ways, blending automotive performance with personal expression.
Credits
Client: Stellantis Middle East
Communications Agency: Tales & Heads
Video Production: Fat Cat
