In a heartfelt tribute honouring the unwavering strength, love, and dedication of mothers across the UAE, FNP.ae has revealed an outdoor campaign for Arab Mother’s Day.
With four digital billboards placed along Sheikh Zayed Road in Dubai and four more out-of-home billboards placed in prominent locations across Abu Dhabi, the campaign serves as a powerful reminder to cherish and celebrate the women who shape our lives.
The campaign was brought to life in partnership with advertising agency Pinstorm. FNP.ae partnered with Viola Outdoors, a part of Multiply Media Group, for its billboards in Abu Dhabi, and with Hypermedia for its billboards in Dubai.
Underscoring the significance of the occasion, Rajesh Kumar, CEO – GCC and SEA, FNP, said, “A mother’s love is the foundation of every home, and Arab Mother’s Day is a time to recognise their endless sacrifices and devotion. Our campaign is designed to inspire people to express their gratitude in a meaningful way. With every carefully chosen gift, we hope to bring joy to mothers and remind them how deeply they are cherished.”
This year, FNP.ae’s dynamic displays go beyond traditional advertisements, delivering emotional messages.
Each billboard highlights FNP.ae’s exquisite range of gifts, from elegant floral arrangements to personalised keepsakes, offering the perfect way to express love and gratitude.
The campaign’s high-frequency digital displays, appearing more than 2,000 times per day, ensure that thousands of passersby are reminded to take a moment to honour their mothers.
By selecting high-traffic locations, FNP.ae maximises visibility, ensuring the message reaches a broad audience across the UAE.
FNP.ae’s curated Arab Mother’s Day collection has positioned its gifts as more than mere gestures.
“They are expressions of love, admiration, and deep appreciation for the women who nurture and inspire us every day,” Kumar concluded.
Previously, on Valentine’s Day, FNP.ae spread love across the UAE with a digital billboard campaign along Sheikh Zayed Road, featuring 11 prime locations across the UAE, including five billboards in Abu Dhabi and six in Dubai. From bustling business hubs to vibrant social centres, these locations were chosen to maximise visibility and engagement, making it nearly impossible to miss the reminder to celebrate love.
