Bvlgari has released its Journeys of Ramadan campaign, directed by Toufic Araman and produced in-house by ASTUDIO’s production arm, with production and account management led by Yasmine Ali.
The campaign brings the themes of Rebirth, Resilience and Reflection to life through the work of three remarkable Middle Eastern artists. Each film is a dialogue between tradition and evolution, memory and transformation, told through light, movement and a refined visual aesthetic that speaks directly to Bvlgari’s audience.
In conversation with Campaign Middle East, director Toufic Araman said, “BVLGARI gave me three key concepts to work with — Rebirth, Resilience, and Reflection — and those be
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
