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Shantelle Nagarajan
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Industry Snapshot: ‘Teamwork is the backbone of any successful agency’

Shantelle Nagarajan
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Fusion5's Ramy Mouganie emphasises that teamwork within an agency is of pinnacle importance for effective client-servicing.

agency teamworkRamy Mouganie, Client Relationships Director, Fusion5

In this Industry Snapshot, Fusion5’s Ramy Mouganie reflects on strengthening trust with clients, and encourages nurturing holistic work environments, emphasising that teamwork within an agency is of pinnacle importance for effective client-servicing.
What are the major shifts in media consumption patterns over the past 12 months, and how have these affected your strategies?
We are seeing significantly more fragmented engagement across media touchpoints, as audiences spread their time across platforms more than ever. The combination of short attention spans and the impact of context has led to surges in specific areas, such as short-form video content and, more importantly, contextually rele


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Tags:AIClient ServicingdigitalFusion5Industry snapshotmediaRamy Mouganietalentteamworktechnology
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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