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Type of agency
Media agency, Saudi agency
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Head office
Dubai (HQ), Abu Dhabi, Riyadh, Beirut
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Number of staff
39
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Year founded
2013
AGENCY BIO
Heads of company: Elie Haber and Johnny Khazzoum
We are an Agile ROI Media Agency, dedicated to crafting strategies and campaigns that deliver tangible and measurable returns on investment. With agility at the core of our DNA, we maintain a laser focus on data analytics, innovative technology, and a relentless pursuit of optimisation. We stand as your trusted partner in maximising every marketing dollar spent. Our commitment is clear: when you choose Fusion5, you’re choosing a path to success where performance, innovation, profitability, and your bottom line are our top priorities.
TECH PARTNERS: Adjust, Kochava, Google GCP, Funnel.io, Anthropic, Innovid, Bytek, Pecan, N8N
SERVICES: Planning and strategy; digital and performance; client leadership; social and community management; media buying; tech integrations; data visualisation and analytics
KEY CLIENTS: ADNOC Distribution, Mubadala, DEWA, ADIB, De’Longhi / Kenwood Group, TCL, Dubai Culture, SEHA, Mai Dubai, Abu Dhabi Airports, Shurooq, Al Ain Farms, Costa Coffee, MetLife, UAE National Orchestra, Saiid Kobeisy Fashion House
AWARDS: Campaign Middle East Agency of the Year: Performance Marketing Agency of the Year 2025; Independent Media Agency of the Year 2024 and 2025; MENA Digital Awards: Agency of the Year 2023/2024
Leadership Panel

Elie Haber
Managing Director

Johnny Khazzoum
Managing Partner

Rudy Haddad
General Manager

Ramy Mouganie
Client Leadership Director

Natale Panella
Head of Digital & Product

Ghida Ismail
Business Director



