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posted on Mar. 13, 2025 at 3:25 pmMar 13, 2025

Jenan converts ‘villain’ Monther Rayahneh with Ramadan Made Good gutsy campaign

posted on Mar. 13, 2025 at 3:25 pmMar 13, 2025

The month-long Jenan Ramadan social media film campaign was brought to life by ideation agency Blink, media agency Hearts & Science, and Cairo-based production house Fingerprint Media Production.

Jenan Ramadan campaign

Local UAE-based food brand Jenan has launched a gutsy campaign for Ramadan. Disrupting the score of overly sentimental Ramadan campaigns, Jenan has partnered with marketing agency Blink to demonstrate the effect of ‘Ramadan Made Good’ on one of the Arab world’s most recognised cinematic villain, Monther Rayahneh.

The month-long Ramadan social media film campaign – with multiple executions across three teasers, including 90s, 60s and 30s – was brought to life by ideation agency Blink, media agency Hearts & Science, and Cairo-based production house Fingerprint Media Production.

In conversation with Campaign Middle East, Fouad Abdel Malak, Chief Creative Officer at Blink, said, “In

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Tags:Advertising awareness Blink engagement rate Film Campaigns films Fingerprint Media Production Food Made Good Fouad Abdelmalek Hearts & Science ideation impressions Jenan low budget campaign marketing Monther Rayahneh Ramadan Ramadan Campaign Ramadan Made Good Reach sales uplift social media teasers views VTR

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.