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posted on Mar. 12, 2025 at 11:40 amMar 12, 2025

Podcast advertising ROI: measuring what really matters

posted on Mar. 12, 2025 at 11:40 amMar 12, 2025

"We see too many marketers still apply performance marketing KPIs to podcast ads, but it’s a completely different medium," Next Broadcast Media's Suzi Kuban said at the recent Power of Podcasts media event in Saudi Arabia.

podcast ads measurement

Podcasts are now a staple in most marketing strategies, offering value beyond clicks and impressions. Unlike traditional digital ads, podcast ads build engagement, trust, and long-term brand impact — qualities that drive real results. But when success isn’t measured in clicks, how do you define ROI in podcast advertising?

At the recent Power of Podcasts media event in Saudi Arabia, a panel titled Behind the Numbers explored how brands should rethink measurement when investing in digital audio. Panel speaker, Kavit Haria, CEO and Co-founder of Jay Shetty Certification School, highlighted the unique power of podcasts stating, “Podcasts create an emotional connection with their listeners tha

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Tags:Advertising Attention Brand Recall distractions emotional connection Jay Shetty Certification School Kavit Haria KPIs listener retention marketing measurement medium Next Broadcast Media Performance marketing podcast podcast listeners Suzi Kuban time

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.