The digital marketing world is in upheaval, much like a ship caught in a storm. With third-party cookies crumbling and privacy laws tightening, first-party data is now the star of the show. Businesses are racing to harness its power for deeper insights and personalised experiences. But this rush has created a ‘first-party data haze’ – a maze of collection, management and activation challenges. Enter data clean rooms, the beacons of light offering a secure, privacy-friendly way to navigate these treacherous waters.
First-party data remains the treasured gold. It’s the direct link to your customers, revealing their behaviours, preferences and needs. Collected with consent, it can superch
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
