A still from Aramex's 'Share The Light' campaign film, 'Between Two Alleys'With a whimsical and hopeful Middle Eastern twist to the classic western film format, Aramex’s latest ad spot as part of its Ramadan 2025 ‘Share The Light’ campaign has crossed 17 million views and counting.
Titled ‘Between Two Alleys’ the campaign’s hero film hopes to share a poignant message of finding unity amidst diversity.
Set in a timeless Middle Eastern city, the video follows two elderly neighbors, each preparing to welcome Ramadan by stringing up festive lights in their adjoining alleys. However, from the first seconds a rivalry becomes clear and starts building up. As the lights intertwine, so do their stories. The two men compete over who does a better job in decorating their
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