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posted on Mar. 06, 2025 at 9:53 amMar 7, 2025

Home Centre brings back fun fawazeers in Your Ramadan Answered campaign

posted on Mar. 06, 2025 at 9:53 amMar 7, 2025

Home Centre's 360-degree campaign included a digital-first execution, OOH, influencer events and radio spots, creating an immersive approach that drove engagement, awareness, and measurable conversions.

Home Centre Landmark Group Ramadan campaign

Home Centre Landmark Group Ramadan campaign

Home Centre has launched the Your Ramadan Answered 360-degree, integrated campaign with a multi-touchpoint approach, bringing back the age-old family tradition of Ramadan Fawazeers – a set of riddles that sees the whole family gather around to guess the right answer.

Told the through the lens of a large Emirati family through a four-part campaign, each riddle features different members of the family and each film campaign leaves viewers with a riddle to solve and a prize to win should they guess the answer correctly.

The campaign reflects the sheer delight of looking forward to grandma’s delicious kunafa, the restlessness of the kids in the build up to iftar, the reunion of the entire

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Tags:“Initiative Media”billboards Campaign digital DOOH Fawazeers Film Campaigns Home Centre immersive influencer events Landmark Group Leo Burnett Middle East OOH Out-of-home radio Ramadan riddles Siddarth Sivaprakash The Kunafa Culprit The Mysterious Stain The Peculiar Twins The Reckless Driver The Work Vivek Narayanan Your Ramadan Answered

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.