Influencer-first creative agency Bees & Honey launches in Dubai, Riyadh

Influencer-first creative agency Bees & Honey has launched in Dubai and Riyadh, marking a significant expansion into the region’s booming creative economy.

With a mission to revolutionise influencer marketing, the agency offers data-driven strategies and full-scale creative solutions to help brands maximise their impact.

According to the agency, it’s named Bees & Honey because “we know how to create buzz and make it sweet.” The agency aims to redefine influencer marketing by placing content creators at the heart of brand storytelling, offering data-driven campaigns that drive brand recognition and maximise ROI.

“The creative economy in the UAE and KSA is experiencing unprecedented growth, presenting brands with a unique opportunity to engage highly connected digital audiences through influencer marketing,” said Colin Talbot, Managing Director of Bees & Honey.

“By launching in Dubai and Riyadh, we’re bridging the gap between creativity, influencers, and brands, ensuring that every campaign we deliver goes beyond awareness and generates tangible impact. In a rapidly evolving industry, brands need influencer marketing solutions that are not just creative but data-driven, measurable and ROI-focused.”

Tatum Greig, Head of Influencer at Bees & Honey, said, “We saw a major gap in the market for influencer-first strategies that actually deliver results and drive sustained, trackable brand awareness. Since the end of 2024, there has been a real renewed interest in influencer marketing across the region, however brands have yet to tap into its full potential. That’s why Bees & Honey was born—to offer brands a no-nonsense, data-driven approach that ensures the right creators are amplifying the right messages to the right audiences.

Greig added, “But we’re not just a campaign management agency. We provide end-to-end influencer marketing solutions, covering everything from strategy, creative ideation, full-scale production, PR, and marketing.”

As part of GEN PLUS Group, Bees & Honey intends to bring a modern, global approach to creator marketing, delivering strategic, high-impact influencer campaigns tailored to brands looking to thrive in the ever-evolving digital landscape of the UAE and KSA.

The launch of Bees & Honey aligns with the UAE and KSA’s major investments in the creative economy:

• The UAE’s Creators HQ Initiative: A recently launched AED 150 million fund designed to attract 10,000 influencers, fostering innovation in digital content.
• Saudi Arabia’s Investment in Digital Content: With its ambitious Vision 2030 strategy, KSA is actively developing its creator economy, recognising the economic potential of influencer-driven brand engagement.

Whether brands are new to influencer marketing or looking to optimise existing creator campaigns, Bees & Honey provides:

• Strategic influencer campaigns – Data-driven matchmaking between brands and top-tier creators to deliver real impact.
• Creative and content production – End-to-end campaign execution, from influencer activation to high-quality video and photography production.
• PR and amplification – Multi-channel promotion strategies to ensure content reaches wider audiences and drives maximum engagement.
• Measurable performance and ROI – Advanced data analytics and customised reporting dashboards to track success.