Najeeb Jarrar, Regional Marketing Director, Google discusses privacy and personalisation.
Let’s be honest, the marketing world feels a bit like a whirlwind these days, doesn’t it? Especially in MENA, where rapid digital transformation, evolving consumer behaviour and a growing e-commerce landscape are creating a constantly shifting marketing environment. As we step into 2025, AI will be the key to unlocking a new era of personalised marketing in the MENA region, enabling marketers to provide better and more relevant experiences for consumers.
However, this new era of personalisation must be built on a foundation of trust.
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