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posted on Feb. 06, 2025 at 4:00 pmFeb 6, 2025

Google vs ChatGPT: ‘One era ends, another begins’?

posted on Feb. 06, 2025 at 4:00 pmFeb 6, 2025

Havas Middle East's David Do Rosario explores the future of Google Search in light of evolving consumer behaviour and the adoption of ChatGPT.

David Do Rosario, Head of Digital, Havas Middle East discusses whether Google will be overthrown in the near future.

OpenAI’s search engine SearchGPT is finally available to users of the paid version of ChatGPT, and it didn’t take long for social media to be flooded with apocalyptic tombstone posts: “Here lies Google”, “The end of Google”,… But be careful not to bury Google too quickly.

While Google remains the world’s dominant search engine, people are turning to Amazon to search for products (>50 per cent first search), Instagram to stay updated on trends and finally TikTok overtakes Google as most po

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Tags:AI Artificial Intelligence chatbot ChatGPT Consumer behaviour David Do Rosario David Rosario Google Havas Media Havas Middle East OpenAI search engines search patterns SearchGPT user behaviour

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.