How often have we been at that place in life — either in an extra-long meeting at work or listening to a friend talk ad nauseam — while we struggle to focus, stay alert or even keep our eyes open. Tackling this challenge through a campaign that’s much more than a caffeine fix, Zoom Coffee Americano — in partnership with independent advertising agency C2 Comms and production house We Vibe Social — offers a lifeline for focus and clarity through 2025.
Whether facing an endless presentation or an overenthusiastic storyteller, the Zoom Coffee campaign takes an honest approach — with a touch of humour and a ton of creativity — on how to stay locked in and alert.
Layal El Sayed, Business Director, C2 Comms, said, “This project was an absolute blast. The client and our team saw the brilliance of the idea, especially as a well-thought-out way to spotlight Zoom’s fantastic coffee. The client was fully on board, believing that this snackable, fun approach would make the brand stand out. Here’s to more exciting, creative work ahead.”
The campaign for Zoom Coffee highlighted everyday dilemmas — and the solutions to tackle them through a series of quirky and engaging films. The campaign showed moments when people’s attention wanes, but is actually crucial.
Through playful storytelling, the campaign emphasises that Zoom Coffee is a reliable companion to stay sharp, no matter how dull or demanding the situation.
“For me, the performances were key to landing the idea,” said Zahir Mirza, ECD, C2 Comms. “Dial up the tedium of the Mother and Strategist while on the other side, tone down the reactions of our Zoom Americano drinkers. That duality plays well off each other.”
The films resonate with those who have ever felt the evening slump or struggled to stay engaged. By combining relatability with a fun, light-hearted tone, the campaign showcases the brand’s deep understanding of its audience and its promise to deliver the energy boost they need to power through.
Here’s to more bold, creative storytelling that makes an impact — one sip at a time.
CREDITS
Client: Zoom Coffee
Agency: C2 Comms
CEO: Roy Aftimos
Business Director: Layal Elsayed
Senior Account Manager: Leticia Mahwej
Account Manager: Shahd Najmus
Senior Strategist: Maia Noun
ECD: Zahir Mirza
ACD: Renaud Heneffe
ACD: Gaurav Maitreya
Production House: We Vibe Social
Director: Ashish Varghese
Producer: Eva Papadakou
