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posted on Feb. 06, 2025 at 4:40 pmFeb 7, 2025

Zoom Coffee brews a campaign ‘to keep you glued’ and alert in 2025

posted on Feb. 06, 2025 at 4:40 pmFeb 7, 2025

Through a campaign that's much more than a caffeine fix, Zoom Coffee — in partnership with advertising agency C2 Comms and production house We Vibe Social — offers a lifeline for focus and clarity through 2025.

How often have we been at that place in life — either in an extra-long meeting at work or listening to a friend talk ad nauseam — while we struggle to focus, stay alert or even keep our eyes open. Tackling this challenge through a campaign that’s much more than a caffeine fix, Zoom Coffee Americano — in partnership with independent advertising agency C2 Comms and production house We Vibe Social — offers a lifeline for focus and clarity through 2025.

Whether facing an endless presentation or an overenthusiastic storyteller, the Zoom Coffee campaign takes an honest approach — with a touch of humour and a ton of creativity — on how to stay locked in and alert.
Layal El Saye

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Tags:Advertising Brewed To Keep You Glued C2 Comms C2 Communications creative campaigns Layal El Sayed marketing Mother and the Strategist performances Production House Roy Aftimos storytelling Vibe Content Creators Zahir Mirza

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.