Cheil MEA, in collaboration with M.A.L.I. – Mouvement Alternatif pour les Libertés Individuelles, has launched a campaign titled “Safety for Noobs” focused on child safety in the Middle East region.
Safety for Noobs works as a tool to start the conversation about child safety with a friendly approach that educates effectively without fear-inducing methods. Addressing this sensitive issue without disrupting a child’s sense of safety has long been a challenge, which this campaign addresses through a nuanced approach.
The campaign consists of two main components:
A Roblox game: Using the popular gaming platform, the game adapts the familiar “obby” mode, presenting children with sce
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