Call of Duty gamers use KFC 'Bribe Bucket' to barter for mercy

$KFC Bribe Bucket Call of Duty TBWA\Raad Proximity Chat$

The virtual warzones of Call of Duty, KFC, and TBWA\Raad have combined for a bold, disruptive campaign that now permits gamers on the verge of being killed the opportunity to negotiate for their survival by offering other gamers vouchers to a ‘Bribe Bucket’ in exchange for being spared.

Capitalising on Call of Duty’s proximity chat – a voice feature that lets players talk, joke or trick their opponents – the campaign lets gamers offer up a bucket of finger-lickin’ chicken to ‘barter for mercy’.

“With the Bribe Bucket, we’re not just serving chicken — we’re giving players a whole new way to win,” said Ahmed Arafa, Chief Marketing Officer for KFC MENAPAKT & CIS. “In the heat of battle, a bucket of KFC can flip the odds — turning a guaranteed knockout into a finger-lickin’ comeback.”

The campaign’s launch kicked off with a TikTok film, offering fans the opportunity to repost and receive KFC vouchers.

The vouchers, in turn, become an in-game bargaining chip. Players will be testing their luck: some bribes are accepted, some aren’t — but the chicken is always taken.

“We wanted to bring an unexpected twist to both gaming culture and the KFC brand,” said Joe Lahham, Managing Director at TBWA\RAAD. “By blending the excitement of Call of Duty with the irresistible taste of KFC chicken, we’ve created a new currency for survival — fried chicken.”

@basharkk

وصلني اغرب تحدي في كود 😳 تحدي ألعب وارزون و بس انمسك رهينة او اطيح احاول ارشي العدو انه بخليني عايش وبالمقابل اعطيه وجبة مجانا ً من KFC 🍗 بعد شوي رح اسوي بث مباشر نحاول نسوي فيه التحدي مع بعض، الراب في البايو 👀 @KFC Gaming #KFCBribeBucket #COD #KFCGamingME

♬ original sound – Basharkk

To further spark engagement, KFC is delivering limited-edition “Bribe Buckets” to influencers and gamers, complete with sleek briefcases to match the campaign’s undercover vibe.

Streamers, too, are joining in, sharing moments where the offer of a voucher sways an enemy from pulling the trigger.

With the Bribe Bucket concept live, the brand is looking forward to seeing how players—and their appetites—reshape the battlefield.

$KFC Bribe Bucket Call of Duty TBWA\Raad Proximity Chat$

CREDITS:

Client: KFC MENAPAKT & CIS

Agency: TBWA\RAAD

Joe Lahham (Managing Director)
Santiago Cuesta (Executive Creative Director)
Frederico Roberto (Executive Creative Director)
Cathrine Bannister (Chief Strategy Officer)
Romy Abdelnour (Head of Communications)
Ramez Rahal (Strategist)
Rodrigo Scapolan (Creative Director)
Ayman Shehade (Associate Creative Director)
Sanele Ngubane (Senior English Copywriter)
Diogo Seibert (Senior Art Director)
Leandro Werneck (Senior Art Director)
Seif Rashwan (Art Director)
Smithesh Krishnan (Senior Designer)
Tony Kayouka (Head of Social and Content)
Hamza Khan (Senior Social Media Manager)
Rand Hilal (Senior Social Media Executive)
Ahmed Hamza (Senior Account Director)
Richard Rao (Account Director)
George Oghgassian (Senior Account Executive)
Layla Adib (Account Executive)
Rony Skaf (Executive Digital Director)
Rabih Chehayeb (Senior Digital Manager)
Karim El Khoury (Digital Account Executive)
Diala Toska (Digital Account Executive)
Ezzat Habra (Creative Services Director)

Agency: Hearts & Science Media:

Rawan Hilal (Business Unit Director)
Vinay Gangwani (Growth Lead)
Reem Usama (Planning Manager)
Kamal Al Jabi (Senior Planner)
⁠Mohamad Majed (Head of Investments)
⁠Ali Jammal (Associate Director of Investments)

Production House: Piloto

Rafael Antonelli (TV Director)
Natalia Souza (Executive Producer)
Willian Sousa (Executive Production Assistant)
Regina Knapp (Commercial Director)
Roberta Frederico (Project Coordinator)
Rayssa Bernardi and Marília Raffaeli (Project Manager)
Alexandre Chalabi (Post-Production Coordinator)
Thiago Biazzoto (Art Director)
Kevin Crauford, Rafael Antonelli, Cris Arbex (Editor)
Kevin Crauford and Lucas Garcia (Finalizer)
Victor Further, Ivan Franco, Ullisses Soares, Pedro Lima (Motion Graphics/Compositing)
Alexandre Cardoso (Junior Motion Designer)
Luís Daher and Isaac Nascimento (3D/Unreal)
Gigio Pelosi (Colorist)
Antonio Froz (Rigger)