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Campaign Middle East
العربية
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Shantelle Nagarajan
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Reimagining B2B marketing: From jargon and data to human-centric storytelling

Shantelle Nagarajan
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Campaign Middle East speaks with Nick Clements, CMO, Presight to gain new insights on B2B marketing strategies.

Campaign Middle East speaks with Nick Clements, CMO, Presight to gain new insights on B2B marketing strategies.

The new year has brought bold claims on trends to watch out for in the marketing and communications space. Marketers plan to include stronger influencer marketing, focus on narratives of sustainability and DE&I and make strategic moves for personalised consumer-targeted marketing for the year ahead.

However, the usually hushed-over world of B2B marketing is also making strides to be more engaging,  accessible and dynamic. Business is booming in the region. Dubai witnessed a 4 per cent year-on-year increas


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Tags:B2B marketingEthicshuman centricNick ClementsPresightstorytellingStrategytransparency
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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