Campaign Middle East speaks with Nick Clements, CMO, Presight to gain new insights on B2B marketing strategies.
The new year has brought bold claims on trends to watch out for in the marketing and communications space. Marketers plan to include stronger influencer marketing, focus on narratives of sustainability and DE&I and make strategic moves for personalised consumer-targeted marketing for the year ahead.
However, the usually hushed-over world of B2B marketing is also making strides to be more engaging, accessible and dynamic. Business is booming in the region. Dubai witnessed a 4 per cent year-on-year increas
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
